Virtual Tours - Why You Need Them

Virtual Tours are a must for every real estate listing. In today's market 80% of people looking for a new home are doing it online. It is extremely frustrating when you go to see a listing of a property that sounds fantastic, but there are no photos or virtual tour to show the layout of the home, the colours, the cleanliness, the style, etc. I am actually suspicious of homes that do not use Virtual Tours or photos. What are they trying to hide? I personally do not want to drive across the Algarve to see a home that sounds great on paper but is horrible in reality.

There are basically 2 reasons why an agent does not have a Virtual Tour done on one of his/her listings. The main reason is they don’t understand the value of the tour, and their seller is inexperienced and doesn't understand the value either. The second reason is the agent is trying to stay on a budget and tries to cut costs in every possible way. Unfortunately, when money is the issue, the seller suffers and the agent usually suffers because the house sits on the market longer and the seller is not happy to work with.

If you compare a Virtual Tour with a business card, you can summarize that if you keep the cards in the box, they will not do you any good. Cards only bring business back to you when they are utilized by the agent and given to as many people as possible. Yet agents spend thousands every day on web sites that few consumers see. The agents that don’t market their web site, do not see results and therefore conclude that web sites don’t work and Virtual Tours won’t work either.

If a virtual tour is a tool to help promote a listing, then it stands to reason that broadcasting the Virtual Tour is the best way to use it.

Some of the most effective ways to use and show Virtual Tours are:

  1. On аn agent’s personal web site
  2. Email alerts – to inform prospects and other Realtors of new listings
  3. Social Media - Facebook, Twitter, etc.

In conclusion, skilled real estate agents know how to use Virtual Tours to full advantage, making them into a tool that distinguishes their marketing from their competitors.

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